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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627603852352-SWAD5GG65GLEH2UGFVUL/budweiser+product.jpg Budweiser - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627604081870-8OZ13VV7OUOAJ3V59PEY/budweiser+ooh.jpg Budweiser - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627604121186-Q9HH1PLDFDZUDGFC41TH/budweiser+print.jpg Budweiser - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627604180701-MCM8PGBY43G8Y17YRQ1Z/online.jpg Budweiser - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627604288555-SYI18P4A9W9DCGZE44U0/social.jpg Budweiser - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.arivoukydis.com/bandaids daily 0.75 2021-07-30 https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627675747110-MK9AI3M3USF6BRLSJ987/minifesto.jpg BANDAIDS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627675864298-07T3WLU243CUUJBWQOZ6/small+change+in+situ.png BANDAIDS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627675984964-6FQI32IVXE3GWPNFXUYI/steady+hands+in+situ+copy.jpeg BANDAIDS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627676052216-I8LZNJUS7NYAYYYCO4OC/direct+steady+pressure+in+situ.png BANDAIDS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627676311791-8T61LK26FNBLBG9OHHHF/BandAid+Billboard-Mockup.gif BANDAIDS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627676437976-3M1NNCXNCTE62HI41V80/newspaper+pantone+in+situ.png BANDAIDS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627676840711-WSF8P0VVERIM2ZQH9A5L/booth2.jpg BANDAIDS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627676866519-H7O9U0EUK7CTZDWTM8E1/Screen+Shot+2021-07-30+at+1.24.40+PM.png BANDAIDS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627679295384-1ZG78TR7ZMNA39WLFSBY/website+shot+2.jpeg BANDAIDS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627679520869-1H1WB9YQBYAZOR06KDN1/online+ads.png BANDAIDS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.arivoukydis.com/mercycorps daily 0.75 2021-08-01 https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627680021820-NX3LQY86V6PU7LANSDD0/636549245135840514-AP-TELEVISION-ACADEMY-S-2017-HALL-OF-FAME-95365847.JPG Mercycorps - “GIVE FOOD A CHANCE”: The Chevy Chase Keynote Address I had the honor of writing the keynote speech for Chevy Chase, delivered to mark the opening of the Mercy Corps Action Center To End World Hunger in downtown Manhattan. The running joke was that Chevy didn’t really give a damn about ending world hunger, and was just there to swindle the audience into buying CUTCO knives. Horatio Sans and Matt Walsh periodically interrupt him from the crowd. https://www.arivoukydis.com/buzzfeed daily 0.75 2023-08-23 https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627783545273-89UDUUFKQ0HDHW9Z66JW/BuzzFeed_Arrow.png https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627848863937-BNCYHUNDJANQUYWAVSGX/Screen+Shot+2021-08-01+at+1.09.59+PM.png BuzzFeed - The Silliest Branded Post I Ever Sold When I first became a creative director and was given my own team, I initiated a policy for brainstorms called “The Bad Idea Jar” to encourage people to pitch weirder, riskier ideas. If you pitched something truly ridiculous that had no chance of being sold you would have to put a dollar in the jar, but then if anyone managed to actually sell that post to a client they would get all the money that had accumulated. I believe this post, for USA Network’s Suits, won me $44. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627850069608-I0NZ7M07615JFR2WYBRP/raised+real+screenshot.jpeg BuzzFeed - My Favorite Parenting Post Somehow I was the only one on the 18-person team with kids, so I ended up running point on pretty much all of our parenting content. This post was my favorite because I got to involve my whole family, down to the 1-year-old, in testing and evaluating internet “parenting hacks.” We uncovered a few great ones we use to this day, and hopefully banished a few of the dumber ones once and for all. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627851975173-EDB5OXMSK7R6WLS9BPV9/ruff-cut.gif BuzzFeed - My Weirdest Idea (which is also one of my favorites) Early in my tenure at BuzzFeed, Ruffles came to us with a very specific ask: They had created a spokes-character called Ruff McThickridge, but they didn’t want ”regular BuzzFeed stuff”—they wanted something that felt like a 1980s Burt Reynolds action adventure. I used to love Marvel comics as an ‘80s kid (still do, in fact), and I thought back to how in the back of Marvel comics there was always some bizarre, branded one-page adventure where, like, Spider Man would win a battle by using Hostess Snack Cakes. We pitched a series of animated comics starring Ruff in a variety of adventures (as a cop, a hockey coach, an old-west gunslinger, etc.) and, to everyone’s surprise, they went for it. I got to write two of the six. Here’s one. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627854899280-OHWEH8W81BMH5W1T8HG2/trump+movie.png BuzzFeed - It Wasn’t Always Easy To Figure Out What Was Funny About Trump… While I occasionally covered anti-administration protests from a news perspective, and produced branded content for Democrats and anti-Trump Republicans, the top editors were always cagy about putting out overtly political editorial content. Nevertheless, I was able to get a few things through by successfully arguing that this was “television and film” content more than it was political agitprop. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627855592246-ORZSLGAR12JMKNWNX31M/garbage+mom.png BuzzFeed - My Favorite (Semi-Branded) Quiz I wrote this quiz to promote Why Mommy Drinks, a new no-advice-ever comedy parenting podcast hosted by Betsy Stover and Amanda Allan. Just like the podcast, this quiz celebrates how hilariously hard parenting can be, encouraging the reader to laugh at their inevitable failures and embrace their inner garbage-person, because no matter how much you think you suck at this, you’re doing a great job. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627855991474-RQIA1X08GMIQNZCUHEOH/guess+who.png BuzzFeed - And Sometimes I’d Just Write Ridiculous Posts Like This One Turns out if you play enough board games with your kids, you start noticing certain things. https://www.arivoukydis.com/perrier daily 0.75 2024-03-14 https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/def4c77d-5e52-4566-810b-8ef86fdb966c/Perrier-Logo.png https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627779366541-YRY5PAGWGVU9679RGINY/millennial+pink.png perrier - Make it stand out We set a writer, a designer, and a photographer loose on the streets of LA on a mission to define and capture the elusive “Millennial Pink,” which was the talk of the design world in 2017—despite the fact that nobody could seem to agree on what it was. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627779959998-SAEQG1OILCDYF3IZDA45/cocktails.png perrier - Make it stand out We asked noted cocktail blogger / influencer @SpiritedLA to concoct extraordinary twists on classic vintage cocktails. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627779677806-UE6X95YD770M8R99AGGC/six+artists.png perrier - Make it stand out We took a client press photo and commissioned six artists to make a custom illustration based on it. The results were surprising, very different and, in one case, super weird. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627782254353-ZSMMOZ2S1GXRKO8DCG4D/insta+art.png perrier - Make it stand out Following the theme of finding extraordinary things in ordinary places, we highlighted 14 young artists on Instagram who were doing legitimate, surprising, and innovative art. https://www.arivoukydis.com/ruffles daily 0.75 2021-08-01 https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627851827051-05DXE38Z953HH2HTR5GZ/ruff.gif ruffles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.arivoukydis.com/earth51914 daily 0.75 2021-08-01 https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627853522611-ME55AXQWYY3SETKE4FA1/Fantastic_Four_Vol_1_213_page_30.jpeg earth51914 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.arivoukydis.com/toyota daily 0.75 2024-03-14 https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/f4767368-1e32-4ac7-a060-3b623bcb685d/images.jpeg https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627877283432-8NEMOLN1O7TJDNJB61AF/Screen+Shot+2021-08-01+at+9.05.52+PM.png https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627877390105-P4KUIPWTHVIJYMQMTKCN/Screen+Shot+2021-08-01+at+9.09.23+PM.png https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627878782232-HCPMBS06J17B2LU3AKSA/Screen+Shot+2021-08-01+at+9.32.51+PM.png https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627878928806-LK34PMJVA5AQQ8WDH8R8/Screen+Shot+2021-08-01+at+9.35.18+PM.png https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627879302624-DLUNNJVP5ZN082CXQLVA/Screen+Shot+2021-08-01+at+9.40.00+PM.png https://www.arivoukydis.com/werk daily 0.75 2024-03-14 https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/abfc1ce9-6ede-4930-b0cc-be3458358d54/PRINT+FIRST.jpg https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/79f1eb9b-bb2a-43d9-a130-7a746841d5d1/DIGITAL+FIRST.jpg https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/01d0616c-970c-4027-ac18-6de69dee50cb/CAT+FIRST.jpg https://www.arivoukydis.com/television daily 0.75 2024-03-15 https://www.arivoukydis.com/print daily 0.75 2024-03-14 https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/d459e82e-68f7-4d70-bbd8-df0c5a1c9da8/Spotify+pic.png https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/815e8394-f4ce-46f0-8fa2-6e4d0556468c/Ambulance+thumb+small.png https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/4e76fcd3-0e47-4770-95a7-35021b1452c8/monarch+2.png https://www.arivoukydis.com/spotify daily 0.75 2023-08-22 https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/e8232adc-0523-4de1-bcfe-a379a989a46f/spotify+manifesto.png https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/6c210623-2ad2-4581-987f-ba77f5156919/spotify+print+ad+1.png https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1f3df5b0-1285-4c32-878d-67554254f219/spotify+print+ad+2.png https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/524beba5-0778-4ccb-8e30-d1b29ec19883/spotify+print+ad+3.png https://www.arivoukydis.com/comedy daily 0.75 2024-03-14 https://www.arivoukydis.com/writing daily 0.75 2025-09-09 https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/3b8610bd-6e04-4231-9904-3c4b58a944ae/71-7Z561zvL.png https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/38244674-7066-4d38-bc68-97478d549f91/buzzfeed_arrow.png https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627848863937-BNCYHUNDJANQUYWAVSGX/Screen+Shot+2021-08-01+at+1.09.59+PM.png writing - The Silliest Branded Post I Ever Sold When I first became a creative director and was given my own team, I initiated a policy for brainstorms called “The Bad Idea Jar” to encourage people to pitch weirder, riskier ideas. If you pitched something truly ridiculous that had no chance of being sold you would have to put a dollar in the jar, but then if anyone managed to actually sell that post to a client they would get all the money that had accumulated. I believe this post, for USA Network’s Suits, won me $44. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627850069608-I0NZ7M07615JFR2WYBRP/raised+real+screenshot.jpeg writing - My Favorite Parenting Post Somehow I was the only one on the 18-person team with kids, so I ended up running point on pretty much all of our parenting content. This post was my favorite because I got to involve my whole family, down to the 1-year-old, in testing and evaluating internet “parenting hacks.” We uncovered a few great ones we use to this day, and hopefully banished a few of the dumber ones once and for all. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627851975173-EDB5OXMSK7R6WLS9BPV9/ruff-cut.gif writing - My Weirdest Idea (which is also one of my favorites) Early in my tenure at BuzzFeed, Ruffles came to us with a very specific ask: They had created a spokes-character called Ruff McThickridge, but they didn’t want ”regular BuzzFeed stuff”—they wanted something that felt like a 1980s Burt Reynolds action adventure. I used to love Marvel comics as an ‘80s kid (still do, in fact), and I thought back to how in the back of Marvel comics there was always some bizarre, branded one-page adventure where, like, Spider Man would win a battle by using Hostess Snack Cakes. We pitched a series of animated comics starring Ruff in a variety of adventures (as a cop, a hockey coach, an old-west gunslinger, etc.) and, to everyone’s surprise, they went for it. I got to write two of the six. Here’s one. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627854899280-OHWEH8W81BMH5W1T8HG2/trump+movie.png writing - It Wasn’t Always Easy To Figure Out What Was Funny About Trump… While I occasionally covered anti-administration protests from a news perspective, and produced branded content for Democrats and anti-Trump Republicans, the top editors were always cagy about putting out overtly political editorial content. Nevertheless, I was able to get a few things through by successfully arguing that this was “television and film” content more than it was political agitprop. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627855592246-ORZSLGAR12JMKNWNX31M/garbage+mom.png writing - My Favorite (Semi-Branded) Quiz I wrote this quiz to promote Why Mommy Drinks, a new no-advice-ever comedy parenting podcast hosted by Betsy Stover and Amanda Allan. Just like the podcast, this quiz celebrates how hilariously hard parenting can be, encouraging the reader to laugh at their inevitable failures and embrace their inner garbage-person, because no matter how much you think you suck at this, you’re doing a great job. https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/1627855991474-RQIA1X08GMIQNZCUHEOH/guess+who.png writing - And Sometimes I’d Just Write Posts Like This One Turns out if you play enough board games with your kids, you start noticing certain things. https://www.arivoukydis.com/displays daily 0.75 2024-03-14 https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/ffbec4f6-d405-4b7a-a066-0d91036762f9/Ring+display+7.png displays https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/34633124-1b64-4801-a5fe-cf61ae5e307a/ring+display+2.png displays https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/569fed79-28b2-4d23-a237-f9f469eb459e/Ring+display+5.png displays https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/2240efa9-a8f2-490c-86ba-4892a4df7276/Ring+display+6.png displays https://www.arivoukydis.com/digital daily 0.75 2024-04-15 https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/3300fee2-954c-47ea-bc4b-cedec0e0f329/buzzfeed_arrow.png https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/71705efc-5817-49d1-9a32-67ae684210d0/images.jpeg https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/4e295bda-27ff-4a31-8159-75438297e73e/hBKETPUQvfojMyGz72SXrD.jpg https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/b40ee9be-c83b-45f7-9ceb-aa792dd9c107/Walgreens-Logo.png https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/b3f776cf-28cd-4440-8448-3f14e78d7e27/Perrier-Logo.png https://www.arivoukydis.com/corporate-improv-workshop daily 0.75 2026-01-22 https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/879a04bb-dff1-478f-a921-ed1fca6111f0/Screenshot+2025-09-09+at+3.06.38%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/76fa1339-266f-42de-9aed-e2286601b98a/IMG_8481%2B2-2-heavily%2Bedited.jpg.webp https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/2fb949f7-876e-4374-9fcf-9dbcc0fdd0ed/Apple-Logo.png https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/3fb7a4b0-7357-4cd2-a5e2-2a7ffa9621e9/Chrysler-Logo.png https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/f7e33e33-43c7-4452-a776-be5c9ebe030e/peace-corps-logo-png_seeklogo-306614.png https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/0f412dab-2387-4ec5-a4fe-c6dfb7ccd933/Google-logo.png https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/951f6ddb-def7-48d8-b244-ccd5500f6e98/wsi-imageoptim-redbull-media-company--560x385.png https://images.squarespace-cdn.com/content/v1/60ff22cbaddfbd31d962cb69/97781054-ceb0-4cd5-a437-66dd3c3f6641/Netflix-Logo.png